Critical Elements to Create A Successful Online Store in Salt Lake City, Utah or in any city in the world:
What is the goal for the user on each page?
Thought should be given to the objective on each and every page of your new eCommerce site. If time is taken to actually think through how a user would interact with that page, the smart owner sees the page through the eyes of a new visitor that just may have been on Amazon.com before coming. Is the product description complete? Are the product images sharp and show various angles for the user to see what the product really is without any surprises? Is the price competitive and visible? Are there sizing dropdowns to select a specific size? All of these elements are important for any successful ecommerce store.
Make it easy to contact you
How many ways can the prospect or returning customer contact you? Email only is not advised. What is suggested is a local or toll free number, email form, live chat and simple click to open an email browser and engage your staff for questions or to share an experience. An FAQ available for the user to see some of the questions they may have answered. DON’T FORGET ABOUT PRODUCT REVIEWS WHICH NOW ARE VITAL FOR ANYONE MAKING A PRODUCT CHOICE AS THEY INTUITIVELY WANT TO KNOW WHAT OTHERS THINK!
Simple and worry free check-out is critical
A simple rule to follow is to have the check-out process no more than 2-clicks away from any page on your site. Once a decision has been made to buy one of your products and that item added to the cart, the sale is only half way completed. The client still needs to go through the rest of the checkout without any question or concern arising. Anything out of place, or difficult to understand just could lose you that sale. There are millions of dollars in products left in abandoned shopping carts. Your techs should regularly test the check-out process to make sure all systems are go every day.
Make sure you have 100% up-time on your store
A website is only a helpful eCommerce tool if it is functioning correctly. Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.