1960-2005 – These may be considered the “Old Days” when we would open the front door and get all excited to see a brand new yellow page Book on the doorstep. Within its pages were all of the services, discounts, offerings and the latest community information and calendar of upcoming activities. It was placed prominently on the kitchen counter or right by the home phone to use as a reference for anything needed.
2005 – 2014 – The days of a single source to get into a home and influence a buying decision is gone. The homeowner, his or her family and even the children all now have access to 100’s of media sources, games, advertising and marketing messages coming to them on Smart Phones, Desktops, Laptops, iPads, Gaming Consoles, Glasses, and hundreds of other electronic channels that are readily accessible day or night.